Finance

Unit Price Comparison

Compare the price per unit of two products to find the better deal. Free unit price comparison calculator.

Calculator

How it works

Use the same unit (for example grams or millilitres) for both quantities.

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About the Unit Price Comparison

Compare two products by their price per unit to see which is the better value. Enter the price and quantity for each.

How to use it

Enter the price and quantity of both products. Use the same unit for both, for example grams or millilitres.

Formula

Unit price = price ÷ quantity

Worked example

4.50 for 500 g is 0.009 per gram; 8.00 for 1,000 g is 0.008 per gram, so the larger pack is about 11% cheaper per gram.

Understanding your result

You see the price per unit for each option and the percentage saved per unit by the cheaper one.

When it is useful

Common mistake

Comparing different units such as 500 g and 1 kg without converting. Both quantities must use the same unit.

The one number that survives packaging

Shelves are arranged to defeat comparison: a small bag here, a family pack there, a 1.4 kg tub with a suspicious round price. The unit price is the only figure that ignores all of it — money per gram, per millilitre, per sheet — and this page computes it for two products at once, then states which is cheaper and by how many per cent. Where shop labels disagree in units, overlap in bundles or hide the quantity in fine print, a per-unit comparison is the only tool that reduces the argument to one number on either side.

The per cent is not decoration. A product that is cheaper by 2% is a shrug; cheaper by 40% is a change of brand. The tool prints the gap as "Product B costs 11.11% less per unit", which is exactly the figure worth carrying out of the aisle — and exactly the figure most price tags never state.

A worked example, step by step

Problem: rice A costs 3.20 for a 2 lb bag; rice B costs 7.50 for a 5 lb bag. Both prices are in pounds, so units already agree. Which is the better buy?

  1. A: 3.20 ÷ 2 = 1.60 per pound.
  2. B: 7.50 ÷ 5 = 1.50 per pound. B is cheaper per unit.
  3. Gap: (1.60 − 1.50) ÷ 1.60 × 100 = 6.25% less per pound for B.
  4. Total buy: 5 lb of B at 7.50 versus 2.5 bags of A at 3.20 = 8.00. B also wins on the trip to the till.
  5. Reality check: if you only need 2 lb this month, A at 3.20 beats buying 5 lb of B for a table for one — unit price compares value, not your actual need.

Both answers belong in the shopping bag: the per-pound gap tells you which brand to load the trolley with; the need tells you which pack size to actually pick up. The tool's default pair makes the same point in grams — 4.50 for 500 g is 0.009 per gram, 8.00 for 1,000 g is 0.008 per gram, the larger pack 11.11% cheaper per gram — a difference that compounds fast when the family eats rice three times a week.

Per-unit prices for one product line

Suppose the same rice is sold in four pack sizes. Compute the unit price once and rank the pack sizes by it:

PackPricePer gramRank
500 g2.400.00484th
1,000 g4.500.00453rd
1,500 g6.300.00421st–2nd
2,000 g8.400.00421st–2nd

The tie at the top is the instructive row: at 6.30 and 8.40 the per-gram price is identical, so hierarchy by unit price breaks — and other criteria (storage, freshness) decide. A shelf that keeps getting cheaper per gram as it gets bigger is normal; a shelf where the middle size is cheapest per gram is where the comparison works hardest.

Cross-unit and cross-brand checks

The comparison needs the same unit, not the same product shape. Litres against millilitres, grams against kilograms, single rolls against multi-packs — convert first, then compare. Two honest traps: a "50% free" bonus pack increases quantity, not price, so the unit price falls by slightly more than thirty per cent, not fifty; and a buy-one-get-one-half-price does not halve the per unit price, it multiplies the quantity by 1.5 at the same total price, which means each unit costs 2 ÷ 3 of the label price per unit. Run the offer's arithmetic through this page rather than through the sticker's claim, and the shelf stops lying.

Mistakes that quietly cost money

  • Comparing different units. 500 g against 1 kg needs conversion first; per-unit prices of mixed units are meaningless.
  • Comparing different states of a product. Fresh versus frozen, or wet versus dry weight, are different products wearing similar labels.
  • Trusting "family" wording. Large packs are usually cheaper but not always; the shelf optimises revenue, not your kitchen.
  • Forgetting spoilage. A per-unit winner you throw away loses to the per-unit loser you finish.
  • Quoting the saving without the percentage. "2 cents less per gram" hides whether it is 10% or 0.1%; the percentage is the comparable claim.

Keep exploring

Frequently asked questions

Do I have to use the same unit for both products?

Yes. Convert both quantities to the same unit, such as grams or millilitres, before comparing.

Is the cheapest unit price always the best choice?

Not always. Consider how much you will really use and whether it will spoil first.

Which is better: 3.20 for 2 lb or 7.50 for 5 lb?

Divide: 3.20 ÷ 2 = 1.60 per lb, 7.50 ÷ 5 = 1.50 per lb. Product B is cheaper by 6.25% per pound — compare in the same units first.

Does a bigger pack always win?

Usually but not always: the default pair (4.50 for 500 g vs 8.00 for 1,000 g) shows the larger pack 11.11% cheaper per gram — check every shelf.

How does a '50% free' bonus pack change unit price?

Quantity grows while price does not, so the per-unit price falls by about a third, not by half. Run the real quantities through the tool and the claim shrinks.

Can I compare different units directly?

No — convert one side first (grams to kilograms, ml to litres). Fresh versus frozen or wet versus dry weights are different products, not different pack sizes.

Page reviewed 21 October 2026. Results are estimates for general information. See the methodology and disclaimer.

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Clear limits

Estimates are labelled as estimates. Read how we work on the methodology page.

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